Client
King
Year
2022-2025
Type
Advertising, Visual Design, Illustration

Partnered with the MarComms team at King to develop campaigns across iconic games, primarily focusing on Candy Crush Saga. New toolkits and assets were designed for global tournaments, in-game events, and app updates, some reaching over 140+ million people worldwide.

Client
Meta WhatsApp
Year
2022-2023
Type
Visual Design, Illustration

Worked with the team at WhatsApp to create new illustrations for the app’s rebranding. Collaborated with illustrator Ana Pérez López to redesign the signature background doodle, seen by over 2 billion monthly active users. Developed illustrations for internal use on Meta Workplace.

Client
James Eadie
Year
2020-2025
Type
Illustration

Created a series of illustrations for whiskey bottle packaging over the years, ranging from abstract designs to detailed landscapes depicting locations in Scotland. Label design by Why.

Client
Loven Jewels
Year
2022
Type
Brand Identity, Packaging Design

Collaborated with Marketing Consultant Federico Marte to refresh the visual identity of a jewellery brand in Venice. The rebranding aimed to attract a social media audience and create a stronger connection between the visual identity and the jewellery design, inspired by the city’s unique architecture.

Client
Clarke Goodhand Smith
Year
2022
Type
Brand Identity, Illustration

Worked with the team at Why to create a clear, friendly, and approachable brand identity and website for Clarke Goodhand Smith (CGS), an accounting consultancy based in London. The design prioritised simplicity and accessibility, making it easy and helpful for users to navigate.

Client
2022 Calendar
Year
2022
Type
Illustration

Illustrated in collaboration with Giulia Ratti, we created a calendar featuring beautiful yet impactful images that highlight natural disasters and climate crisis issues. Printed in 100 copies by Tipografia Mistero, all were sold both online and at SPRINT Milano, the Independent Publishers & Artists’ Books Salon.

Client
Ferrari
Year
2018
Type
UI Design

Worked with the team at IMILLE to design a unique digital experience for Ferrari’s 488 Pista supercar. Ideated a platform where users can “drive” through, experiencing the car in motion, listening to its sounds, and customising it to their preferences. Designed new technical illustrations to showcase the car’s features.

Client
Centre for Evidence and Implementation
Year
2020
Type
Illustration, Motion Graphics

Worked with the team at Why to create an explainer video for the Centre for Evidence and Implementation, an organisation of researchers. Funded by the Wellcome Trust, they conducted a review of therapy methods for 14-24 year olds dealing with anxiety and depression. We helped simplify the complex research into a youth-friendly explainer video.

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Client
Testmate Health
Year
2020-2023
Type
Brand Identity, Illustration, Packaging, Pitch Deck Design

Led the design of the brand identity, illustration, website, and app assets for a Swiss-based medtech startup creating self-testing kits for common sexually transmitted diseases, guiding the process from early concepts to final outcomes.